Pictures unfold is unique Ad film making agency from Bangalore. They provide a range of tailor made services for various kinds of films from the initial script stage to the final stage.
The Challenge
The challenge with us was to create a website and maximize the reach and impact of the commercial ads they produced for their clients. This meant they needed to connect with the audiences on an emotional level. Further at the same time the audience had to be vocal about the adverts to increase the reach through greater visibility and word of mouth.
Their current situation was not bad in fact their ad ranks fairly well with the viewers. But to truly dominate and reach their fullest potential hard core digital marketing was required.
The Solution
We carried out thorough analysis of the performance of their past works. Further a road map of tasks and activities to reach the benchmark was created.
Also some of the key tactics to reach bench mark were:
- Testing of various mock ads on scientifically derived sample audience before zeroing on the final design of ad film.
- Increasing search engine marketing through pay per click and better placement of the ads on the web pages.
- Aggressive social media marketing across all platforms with special focus on twitter, facebook and Instagram.
The Results
The three pronged strategy resulted in a tow fold increase in the viewers. At the same time social media campaigns increased their following by 250%.
